The language of the devices, unsurprisingly, also seems to have an influence. Keywords in brand profile (seen correlation): when user engagement and user profile are equal, when you type “news”, you are likely to see brands with this phrase in their name username, their Facebook page name and other profile information. For all of the discovery tools above, if you haven't developed a bot, the result will be a standard Messenger conversation. So be sure to monitor this channel as customers become more accustomed to interacting on Messenger. But remember, Facebook isn't the only one who can direct people to your bot. We also see the emergence of directories, Botlist being the most popular having taken over the torch from the “App Store for Bots”, followed closely by Bot Pages. And don't forget our old friends at Google.
Have a dedicated landing page on your website dedicated to your bot, with the “Message us” button. So people can find you not only hair masking service with Messenger search, but also with traditional Google search. This provides another opportunity to explain to your customer the benefits of your bot and build their trust. Advertising Continue reading below 2. Promote your Messenger bot Facebook is doing its part, but does that mean you can sit back and watch users walk in? I'm afraid chatbots aren't a case of 'build it and they will come'. Leveraging your personal media is a good place to start. Messenger bot marketing channels But you can also give your bot a paid boost with “Click to send a message” newsfeed ads that trigger conversations with Messenger bots as well as sponsored message ads (currently in beta) to anyone who has started a conversation with a company.
Both could allow bots to market products to recoup advertising costs. Advertising Continue reading below But here I would be careful; we marketers have been burned many times in the past. We bought page likes for reach, and they took reach away from us. Now they are actively cannibalizing their own revenue stream; Why should I turn my Facebook Page posts into a busy newsfeed when I can just put this update in push-like notifications through Messenger? Facebook David Marcus once commented to TechCrunch that not all chatbots or sponsored posts will necessarily trigger alerts. Who knows how Facebook will change the rules of the Messenger game. I wouldn't rely solely on paid promotion. 3. Go beyond website user experience Facebook provides the interface, but you have to be the content king. Work with your bot builders to define message templates.