Dealing with negative publicity Every organization Thailand Phone Number List makes mistakes. Also Tony's Colonelcy. For example, the brand story of the chocolate company mentions that the television program Vagabondage rapped the company Thailand Phone Number List on the fingers in 2010. The company used hazelnuts from Turkey and child labor is still used in their production. A painful issue for an organization that claims to be fully committed to Thailand Phone Number List slave-free chocolate, even when it comes to chocolate with hazelnuts. After all, it goes completely against identity and image. It's about how you deal with such issues.
The chocolate producer is switching to Dutch Thailand Phone Number List growers and it communicates about this issue in its company story. That is a powerful way of communicating: admitting that you have not acted wisely and looking for a suitable solution Thailand Phone Number List for the mistakes made. It shows that you are a learning organization. Using storytelling as a tool Two things are important if you want to make effective use of storytelling . First and foremost, always act in line with your core values. If your organization presents itself as the most Thailand Phone Number List customer-friendly company in the Netherlands, it is not useful if mistakes are made in customer complaints. And yet mistakes are made in every organization.
Also in the most customer-friendly company in the Thailand Phone Number List Netherlands. It's about how you deal with those mistakes, you can show that in your stories. Second, good characters are the main carriers of your story. An effective Thailand Phone Number List character has good and bad qualities, just like every human being. Your stories are therefore preferably written from the perspective of real employees. If you read in the organizational stories how those employees act and why they do that, the stories become more imaginable. With effective Thailand Phone Number List stories, described from the perspective of characters, readers, listeners or viewers can fully immerse themselves in the story and shut down from the real world.