Jul 07, 2022
In Pet Forum
The event was recently canceled due to a pandemic. Many companies are migrating events to virtual events. If you search for some events, they may appear as canceled. On one of the clients, the knowledge graph showed the canceled event, but the client wanted to update it to a virtual event, so I did the following: We have sent you feedback on the wrong date and time. Updated structured data. Google recently added a new type of event schema for virtual, postponed, and canceled events. The client added the code to the web page ghost mannequin effect service and the information was updated very quickly in SERP. 5 E-Commerce SEO Tips to Improve Organic Performance 3. Implementation of technical audit There are many issues that plague e-commerce sites to get good visibility on search results pages. advertisement Continue reading below Based on my experience, I have seen the following common problems: The content is duplicated because the facet URL is indexed and not properly normalized. There is no suitable redirect strategy. Some brands delete pages when they run out of stock, which is not the right way to go. You need to set up an appropriate redirect strategy. All the various scripts that you don't need to run are running, resulting in shorter load times, heavier pages, and longer load times. Heavy images are also a common problem. XML sitemaps that are not automatically updated to add new product pages or categories. If your site is well-structured, you'll need to get pages anyway, but XML sitemaps are useful, especially for sites with a large number of pages. The page is not marked up in the product schema. Bad URL structure with lots of extra folders and parameters most likely due to CMS. Technical audits are essential to detect errors that can damage your site. 4. Content creation and optimization Having high-quality content that meets your intent is more important than ever. Many e-commerce sites have product pages and descriptions, as well as category pages with a limited amount of content. You also live in a world where users are asking questions, and you need to incorporate answered questions into your content strategy to make your content and pages more holistic.