With projects like Google's AMP and Facebook Instant Articles, we have to assume that users will be spoiled and expect the best from us. Charge fast or die. 2. All screens! While the Nth Screen isn't new to paid advertising, it's still new to SEO. Marketers Phone who embrace the Nth Screen will reap the SEO rewards. The key to SEO dominance in 2017 is to think multidimensionally, think beyond what's available today, and know how you can take these new ideas and market them to the mainstream across all screens . . 3. Data integrity is essential Stop mixing up your SSL and your non-SSL, people! You will only ever have bad data showing too Phone many direct visitors. Mindy Weinstein, Founder and President, MindShift Market Mindy WeinsteinSearch engines have continually taken steps to better understand users, and so should we. In fact, it's something we should have done from day one.
Along the same lines, here are two fax list big trends for 2017: More people will use voice search Advertising Continue reading below Talking to our phones is nothing new, but now we also talk to other devices, such as the Amazon Echo or Google Home. We even Phone talk to our computers, with Apple's voice-activated virtual assistant Siri being a prime example. The number of people using voice search will continue to grow. This growth in voice search means it will be more important than ever to know your target audience. For example, you need to find out how they describe their wants and needs and the terms they use. Make sure your website content captures and responds to these conversational queries. User-Intent Driven Content Will Win We Phone spend a lot of time researching keywords and determining the exact words and phrases we want to target. While keyword research is essential, there needs to be an extra step when optimizing the website for those keywords: determining user intent.
You need to identify what searchers expect to find when they search for your keywords. Additionally, you need to know the type of content that search engines rank in the top positions. Are the pages dealing with “know” or “buy” intent? This research gives Phone you an indication of what is being rewarded in search results and user expectations. Advertising Continue reading below Every year in research is exciting and 2017 will be no different! Rob Woods, SEO Consultant, Riseform Digital Marketing Rob WoodsI believe 2017 will usher in the “rise of the machines” in search marketing. Whether it's devices like Google Home and Amazon Echo, vehicles integrated with similar technologies, or personal assistants on mobile devices. This will mean that it will become even more important to place first or among the top results in order to succeed. a local three-pack and 10 blue links, but likely no more than one or two of the "best" matches for the user's query.